Earlier this year Laowa introduced the 8-15mm F2.8, a fisheye zoom lens for a variety of full-frame mounts. Now, it's bringing the lens to medium format mounts, introducing a version of it for ...

Leading the innovations in the new camera is the introduction of AF-C continuous autofocus, a first for Hasselblad. New deep learning algorithms translate to faster, more reliable subject detection ...

Photography News: Hasselblad has released the X2D 100C, a 100MP mirrorless medium format camera with better AF, IBIS, and a revised design, along with three new X system lenses. NEW YORK--(BUSINESS ...

Way back in 2014, Phase One teamed up with Alpa to create a truly, uh, unique “medium format mirrorless camera system” that was as weird as it was cool. I was fascinated by it. Since then, the company ...

Phase One has announced the new Phase One XC Camera, which has been purpose-built for travel photographers who demand the finest in image quality. Designed with convenience in mind, the XC is Phase ...

Fujifilm brings medium-format camera tech to a new audience with the surprisingly compact X100RF. Fujifilm's X100VI is a great all-purpose stills camera with top image quality and 6-stop IBIS.

Deal still live: If you're looking for a professional-level medium format camera — get 17% off the Fujifilm GFX100S II + GF 110mm f/2 R LM WR Lens bundle for $7,799.90 at Target When you purchase ...

The GFX100RF has 102 megapixels and is smaller and lighter than any other camera with interchangeable lenses. Images, and the devices that capture them, are my focus. I've covered cameras at PCMag for ...

Fujifilm has revitalized its pro-level camera lineup with some exciting announcements. The star of the show was an updated version of the company’s flagship medium format camera, the GFX100 II.

The new flagship mirrorless camera from Fujifilm maintains the same resolution but ditches the tall grip design and goes for autofocus speed, video features, and a $7,499 price. The new flagship ...