Achieving a marketing objective requires a variety of integrated strategies, and promotional activity plays a vital part in that mix. Promotion is one of the so-called four P's of marketing, the ...

Whether you've just started a trucking company, or have been in business for years, marketing objectives help you define what you want to accomplish with your marketing efforts. For trucking companies ...

To come up with several sets of activities, with each set of activities resulting in a full or partial resolution of the main health/safety issue/concern that was identified in Step 1. Choose a major ...

Correspondence to Matthew Hobbs, School of Social and Health Sciences, Leeds Trinity University, LS18 5HD, Leeds, UK; m.hobbs{at}leedstrinity.ac.uk A contextualised example highlights the difficulties ...