Learn a practical PPC framework that predicts intent, reaches beyond search, and connects the right audiences to the right ...

Meta has announced the consolidation of more detailed ad-targeting options, marking a substantial shift toward CEO Mark Zuckerberg's plan to automate ad creation – including targeting, creative and ...

YouTube upgraded its Promotions tool to let creators target viewers by interests—shifting beyond basic demographic-based promotion.

Overview: Clear campaign objectives focus Google’s optimization signals and improve cost efficiency across bidding and ...

Precision at speed sounds like a contradiction until you watch modern advertising systems make decisions in milliseconds.

The unreliability of third-party ad targeting signals spells opportunity for publishers offering their own first-party targeting tech. Hearst has dramatically improved ad targeting across its ...

Advertisers on Facebook are able to use an ad-targeting system that allows them to exclude black, Hispanic and other ethnicities from seeing ads. Suggested Reading It’s The Party of The Year! The Root ...

ChatGPT ads mark a shift from keyword intent to behavioral understanding, changing how relevance, creative and measurement work.

Meta’s simultaneous subscription testing across Instagram, Facebook, and WhatsApp isn’t about innovation. It’s about ...

Life360, a popular family safety and tracking app, is getting deeper into the advertising and analytics platform business. On Thursday, it announced its first location-based ad targeting solution, ...

Target's back-to-school ads, which push for new purchases every year, have driven some consumers up a wall. A frustrated Redditor shared their concerns about Target's back-to-school commercials with ...