Adobe is shoring up its support for display ads with the acquisition of dynamic creative optimization (DCO) tech from Collective, called Ensemble. The small technology pick-up, announced at the firm’s ...

Managed service just isn’t worth it for Adobe anymore. Adobe will phase out what CEO Shantanu Narayen called “transaction-driven solutions,” or low-margin, “resource-intensive,” largely IO-based ...

Adobe Systems IncorporatedADBE on Monday announced the launch of Advertising Cloud TV and its integration with Adobe Analytics cloud. The move is aimed at improving advertisers reach with appropriate ...

Adobe Inc. (NASDAQ:ADBE) is one of the best SaaS stocks to buy according to analysts. Adobe Inc. (NASDAQ:ADBE) has rolled out new enhancements to its GenStudio platform, introducing AI-driven tools ...

Join our daily and weekly newsletters for the latest updates and exclusive content on industry-leading AI coverage. Learn More Adobe has acquired video advertising platform Auditude, the companies ...

Adobe is giving customers access to more data with the launch of a new offering, the Audience Marketplace. The company already offers the similarly named Audience Manager, where customers can bring ...