PostcardMania, the $119 million marketing technology firm with over 390 staff, has chosen to expand their flagship multichannel marketing campaign, Everywhere Small Business, by adding variable QR ...

Are QR codes evolving or dying? Find out whether you should put a QR code on your postcard to increase direct-mail marketing return on investment. The post Should You Put A QR Code On Your Postcard?

As people become more dependent on their smartphones, the opportunities to benefit from QR codes continue to grow for marketing departments. QR codes connect people between traditional media and new ...

QR (quick response) codes have been around for nearly 30 years. Developed in 1994 by a Japanese engineer for the purpose of tracking components in car factories, they have evolved into a highly ...

You’ve probably tried any number of ways to entice potential customers to your website. Pinterest pinboards. Facebook ads. Link building campaigns for search engine optimization. But have you tried ...

Each personalized postcard incorporates the recipient's first name into the design of the postcard to grab attention and improve response, as 97% of marketers see higher response rates with ...