As advertising shifts further toward streaming and addressable delivery, execution is becoming as important as ... Read More ...

Professors tend to spend substantial amounts of time in an effort to understand how the human mind works. This leads to the development of theories, for example, to help us understand how to better ...

Social marketing theory is a large and sometimes complex branch of business strategy, due in part to the recent emergence of social marketing compared to other marketing endeavors Social marketing was ...

TimesMachine is an exclusive benefit for home delivery and digital subscribers. About the Archive This is a digitized version of an article from The Times’s print archive, before the start of online ...

AI-native platform turns existing marketing stack into an intelligent system that learns from every campaign LAS VEGAS, NV / ...

Global marketing effectiveness and foresight consultancy, Gain Theory, has released a new report ‘Measure, Thrive, Optimize: How to Demonstrate Advertising’s Value and Boost Growth’ revealing that ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Since the advent of digital advertising, it has often felt that marketing and customer ...

Today, 98% of marketing efforts go nowhere. I think I know why. We spend the majority of our time working on things that will give us a fraction of return — the donkeys. But unicorn content garners an ...

Access of our Digital Theory Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...

Access of our Digital Theory Marketing Resources here. Select any of the popular topics below to narrow your search. Get unlimited access to all of our exclusive marketing resources. Go PRO Today ...