Almay is getting a country makeover! Superstar Carrie Underwood has been announced as the makeup brand's Global Brand Ambassador, meaning she will be the face and voice of all Almay products. Not only ...

Just when we have music on our minds (the Grammys are this Sunday!), Almay announced that country superstar Carrie Underwood is the brand’s new global ambassador. It makes sense that Almay would be ...

Supermodel Elaine Irwin, who was the face of Almay — appearing in ads and in the makeup section in your local drugstore or Target — for seven gorgeous years, has rejoined the brand as the new face for ...

It’s a Fenty Beauty kind of world, and it seems many other cosmetics brands, even long-standing names like Revlon and Maybelline have found themselves at the mercy of the Rihanna-created brand. Fenty ...

Carrie Underwood is the beautiful new face of Almay makeup, and in the newest ad, she's dishing on her "guilt-free pleasure" from the line. In the commercial, she's truly epitomizing the all-American ...

“We believe that Almay is perfectly positioned to capitalize on the growing natural trend by offering the mass retail market a no-compromise, natural collection of color cosmetics that delivers the ...

Carrie Underwood may be as American as apple pie — but the Almay beauty products she’s hawking are not, according to a watchdog group. The nonprofit organization, Truth in Advertising, filed ...

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The actress and new celebrity spokeswoman for Almay talks exclusively to PEOPLE about her skin care journey Lucy Hale has been serving up beauty inspiration for more than a decade. But these days, she ...