Trendy milk alternatives have taken supermarkets by storm in the past couple of years. Oatly and Alpro, to name a few, have done well in their endeavour to provide the world with a plant-based ...

Danone's blockbuster move for US-based WhiteWave Foods has been one of the most significant food-industry acquisitions of the last 18 months. Struck in July 2016, the US$12.5bn deal was sealed this ...

Plant-based milk brand Alpro has revealed a brand new look that aims to reassert appeal amid soaring industry demand. The new look focuses on Alpro's ingredients via a series of on-pack and digital ...

WhiteWave Foods is launching a fresh soya-based toddler milk under its Alpro brand in the UK. The Alpro Soya Growing Up drink is being rolled out in Tesco stores throughout the UK now, a spokesperson ...

The future will be all about “plant-based eating”, according to Alpro, which is best known for its soya-based alternatives to dairy products. While operating within what it recognises as a niche area ...

Alpro has launched a “playful pastiche” of the dairy sector’s early 2010s ‘Make Mine Milk’ marketing campaign with a new ad starring the same celebrities, dubbed ‘Make Yours Oat with Alpro’. The ...

Adverts for British Gas have been banned for being misleading. The ads about the HomeCare service, which first aired in February, generated 24 complaints from customers. The Advertising Standards ...

The fledgling nut milk category has racked up £6.5m in sales since Alpro carved open the UK market in February last year. Alpro launched an almond milk and a hazelnut drink into the mults last ...

The integrated campaign will run with the slogan ‘feed your curiosity – enjoy plant power’ and incorporates digital advertising, experiential sampling events, in-store activity and an educational PR ...

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