As an Amazon seller, you know that the key to a high conversion rate is a well-presented and professional product page. However, with so much competition on Amazon, setting yourself apart from the ...

Whether you’re under pressure to build lead volume or want to get ad campaigns out of a “status quo” rut, conversion rate is a vital metric to monitor across campaigns, platforms, and backend data.

Amazon recently launched a new automated ad product called Performance+. Using a black box approach, it employs machine learning to optimize campaigns based on predicted conversion rates. The big ...