Amazon's innovative AI-powered streaming ad formats announced Monday do more than connect advertisers with viewers through a pause ad format. Artificial intelligence (AI) analyzes the content being ...
Imagine watching “The Summer I Turned Pretty” – a YA romance series that’s filmed in the coastal town of Wilmington, North Carolina – on Prime Video and, upon pausing an episode, seeing an ad for ...
Amazon hopes to get more marketers stuck on one of the most popular commercial formats in streaming: pause ads. The company said Monday it would introduce artificial intelligence to help generate ...
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Big Streamers Bet on Increasingly Aggressive ‘Pause Ads' to Stop Viewers in Their Tracks
A moment that is frozen in time has become one of the media industry's hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...
A moment that is frozen in time has become one of the media industry’s hottest areas of focus. Most consumers are prone to dislike the interruption that TV commercials bring, which is why many of them ...
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