With an eye toward accelerating its ad revenue growth, Amazon is making strategic moves to establish a dedicated ad product team geared towards publishers. As Insider reported, this endeavor is part ...
Amazon is hiring for a new publisher-focused advertising team called "PubTech." It is building a tech platform that could compete with Google, Magnite, and Pubmatic. The tech will help publishers sell ...
NEW YORK—Amazon Publisher Services (APS) and independent sell-side advertising company Magnite are collaborating more deeply on streaming TV through the APS Transparent Ad Marketplace (TAM) and ...
Alexa, play interactive audio ads. On Monday, iHeartMedia-owned SSP Triton Digital announced an integration with Amazon Publisher Services that allows advertisers to buy interactive audio ads through ...
Amazon Publisher Services (APS) has stepped up its focus on performance-based tools for publishers by expanding cloud services in outcome-based planning goals. The service will initially support brand ...
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