Growing up in 90s Britain, no other brand mascot had quite an anarchistic or dominating aura as Peperami’s Animal. His commanding presence in ads saw him grating his own head off in one spot and ...

Unilever is revealing the offspring of its deranged Peperami brand character Animal to TV viewers, in what is the first crowd-sourced advert for the meat snack. The FMCG giant used crowd-sourcing to ...

Peperami is bringing back its ‘Animal’ mascot for the first time in 10 years. Source: Peperami Peperami’s brand mascot, ‘Animal’ is returning to TV screens after a 10-year hiatus as the snack brand ...

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Unilever has confirmed that it is looking to expand its Peperami offering in the UK by developing new products in the coming year. Responding to media speculation that Unilever was planning to give ...

Meat snacking category in the UK worth approx £120m. Peperami has long been the market leader but still massive potential to grow as it had only 12.7% household penetration in a category that had 96%.

Peperami is a brand many British consumers of a certain age might associate with lunchboxes or an afterschool snack, but the business wants to make its products relevant to more consumers on more ...

With more than a million UK households joining the 'meat snacking' category in the last 12 months, penetration was the key opportunity for the Peperami sausage snack brand. With more than a ...