For years, app monetisation discussions have focused on fill rates, eCPMs, and demand sources. But one critical variable has ...

Google announced a range of new advertising tools and solutions for mobile app developers at the Games 2024 Developer Summit, including: The tech giant said the updates are designed to “enhance ...

Businesses now look at dating apps as learning systems. They ask what makes users return daily, what keeps them emotionally invested, and how monetization can exist without destroying trust. Dating ...

Snap announced a suite of new products and optimizations for app advertisers called the App Power Pack, according to a company blog post. The offering includes new ad formats, bid strategies, ...

At the end of last year, Apple announced that it was expanding App Store search ads beyond the single promoted placement at the top of the results. Instead, developer paying for promotion in App Store ...