Apple has cut Vision Pro production and gutted its advertising budget, pulling back hard from what was supposed to be its next big thing. The $3,499 headset was hyped as a “spatial computing” leap, ...

High prices, limited apps and comfort issues expose difficulty of turning futuristic hardware into a mass-market product ...

Apple's production lines are stalling and ad spend is down 95%, but the new M5 update and enterprise focus suggest the Vision Pro isn't dead — it's evolving.

Apple cuts Vision Pro manufacturing and ad spend as virtual reality headsets fail to attract more customers. Read more.

Apple (NASDAQ:AAPL) is quietly easing off its Vision Pro push as it becomes clear the headset hasn't caught on with consumers ...

The long-awaited Apple Vision Pro virtual reality headset is struggling to gain a foothold in the market. Despite the initial ...

It appears the Apple Vision Pro hasn’t lived up to its original hype. Reportedly, Apple has pulled back on the production of the Vision Pro amid sales struggles. The tech giant had hoped their ...

ZDNET's key takeaways Spectrum Front Row emulates the experience of sitting courtside.Best, closest thing to sitting in the ...

Back in June of 2023, I was among one of the first 100 or so non-Apple employees to try the Vision Pro, the much-hyped mixed reality headset by the tech giant. Despite having tried my fair share of AR ...

Lakers games arrive in 150 Mbps Apple Immersive video on Vision Pro Jan 9. See the full schedule and learn how to watch live ...