Most of the time, when brands bring work in-house it’s bad news for the incumbent agency. But that is not the case with Audi, which is giving one of its digital shops an ownership stake in a new ...

Audi is launching a customer experience digital agency in partnership with Toronto-based Bimm. Audi RED (Rapid Experience Development), a new agency based in North America, will focus on identifying ...

Audi is introducing the first Digital Matrix LED headlights that can project images on the road like a movie projector in its new electric SUVs. With the launch of the 2021 versions of the e-tron and ...

Starting with the e-tron electric SUV debuting on August 30, Audi cars will offer a new level of digitization enabling them to be upgraded with new services and features without costly hardware ...

Dubbed the ‘Digital Stage,’ the Audi Q6 E-tron has two displays for the driver and one for the passenger. Dubbed the ‘Digital Stage,’ the Audi Q6 E-tron has two displays for the driver and one for the ...

Audi seems to put way too much thought and effort into its vehicles' lighting system, especially since the end product is little more than an indicator that zooms left and right like the red light on ...

More than 40,000 Audi cars have been recalled over a major software issue that's led to thousands of complaints. Audi was one of the first carmakers to embrace going digital in the cockpit. Over time, ...

Attention metrics have mainly been used to measure lift in upper-funnel KPIs, like brand awareness. But advertisers are starting to gravitate toward attention as a way to measure a campaign’s impact ...

Station wagons are a dying breed – and their nice, lifted, rugged, off-road-inspired versions are slowly fading away. But that's too bad, because they are cool alternatives to SUVs, offering a mix of ...