BMW believes the future of driving isnt about taking your eyes off the road. Its about putting the information exactly where ...

Nik Miles explores BMW's Augmented Reality driving technology that overlays information directly into the driver's field of ...

“Collaboration with physical therapists and students is critical, because their domain expertise helps to ensure the ...

A new premium pair of smart glasses from XReal are powered by its custom-built X1 processor for spatial computing.

Jane from Oregon says: "It can all be summarized in Goggle's new motto: Stalk Your Customer. Much more accurate than Don't Be Evil, and it gives Google the chance to provide everyone with their ...

Customers are more likely to purchase items after viewing it in AR, Amazon said. — -- Amazon announced this week that its augmented-reality shopping tool -- which allows users to visualize how an ...

XTI Aerospace, Inc. (Nasdaq: XTIA) ("XTI," or the "Company") an aerospace technology company focused on building and scaling ...

The Virtual, Augmented, and Mixed Reality market is at a transformative juncture, evolving from niche applications to mainstream consumer and enterprise use, reshaping industries such as gaming, ...

Tim Cook said augmented reality allows consumers to be more "present." — -- In an exclusive interview with ABC News, Apple CEO Tim Cook said he favors augmented reality (AR) over virtual reality ...

Turning Physical Spaces into Measurable Experiences Beyond immersive events, we turn every space into an augmented ...

Augmented reality is bridging the gap between creativity and technology, revolutionizing how art is created and experienced. By expanding artistic expression, redefining traditional mediums, and ...

U.S. Patent No. 11,988,839, titled "Augmented Reality Apparatus and Optical System Therefor," was duly and legally issued by the U.S. Patent and Trademark Office on May 21, 2024, based on an ...