While it's been established that B2B businesses often benefit from content marketing, one type of content leads the way to more credibility (and conversion): case studies. In general terms, a case ...

The humble case study is a content staple for B2B marketers. Will Green reveals the steps to take to ensure yours impresses your prospects Case studies should be a marketers’ dream tool. In a B2B ...

Case studies are one of the most powerful ways for a brand owner to demonstrate what it delivers rather than what it offers. And yet most case studies don’t actually inspire loyalty or confidence in a ...

Because you love your case studies, but many of your prospects find them to be boring and irrelevant, not differentiating and not compelling. All of us in B2B business development find that difficult ...

When prospects are in the awareness or consideration phase in their buyer’s journey, there’s usually a point where sales and marketing teams sense their buyer is on the precipice of purchasing. You ...

If you're like most people, you enjoy a good story. The more captivating, the better. Especially if it's relevant and there's something useful you can learn from it. That holds true not only for ...

Opinions expressed by Entrepreneur contributors are their own. While it’s been established that B2B businesses often benefit from content marketing, one type of content leads the way to more ...