To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Case studies are one of the most persuasive marketing materials in B2B. And, we can get you writing them. In ten minutes flat. Case studies have been around forever (mainly because they really, really ...

Write clearer, more compelling B2B marketing copy, and get better results from every format you work in. Most B2B marketing is built on words. Emails, web pages, blog posts, campaigns. Which means ...

Even the best B2B marketing can be forgettable and uninspiring. Instead of letting your company’s B2B efforts fall short, liven them up with four proven strategies. Traditional B2B marketing content ...

A while back, I discussed how to use humor in your social media communications, and why it works. However, when you delve into the world of Business-to-Business (B2B) communications, a lot of rules, ...

In a recent post at Rick Short's B2B Marcom Blog, Short recounts receiving two useless B2B email promotions. The first never explained what the writer's business actually did; the second repeatedly ...

Do you wonder what it takes to be a successful B2B marketing writer or even what to look for in a writer that you’d like to work with? In the last 10 years of my 20+ years in marketing and sales, I’ve ...