Influencer marketing has been a growing trend in digital marketing over the past few years, and it’s only gaining momentum in 2017. B2C brands have historically been the most eager adopters of ...

Marketers from across the country (and even further) came together at the B2B Marketing Awards to recognise those who pulled off some of the best B2B campaigns of year. To find out why they won, we ...

Gurtej Singh Chawla, Director of Marketing at Innova Solutions, shares insights on modern B2B IT marketing, emphasizing ...

Co-founder & CEO of The Influencer Marketing Factory, an influencer marketing agency that helps brands engage with Gen Z & Millennials. In recent years, influencer marketing has become a popular ...

Here we are over two decades into the 2000s, but bad B2B content marketing still exists. Digital content marketing has existed for at least 10 years, but some businesses still make elementary mistakes ...

With the mountain of competition in B2B, establishing trust with potential buyers is no easy feat. Unlike in ecommerce, where transactions are typically swift, and purchases are at far lower prices, ...

CMO at Austin Data Labs, operating at the intersection of mind, media, and tech. Focus: AI, data science, psychology, innovation. In my dual role spanning media psychology and marketing leadership, it ...

To overcome the curse of knowledge and craft messages that resonate, B2B leaders and marketers must embrace simplicity and clarity in their communication. Seek writing partners who have a proven track ...

Despite the benefits of aligning strategies, marketing and SEO managers don’t always have the same goals when it comes to promoting content, from what I have observed with clients and partners. Often, ...