Part One of the 2013 Buyersphere reportIf there is a golden moment for B2B marketers, it is the very outset of the buying process. When the blue touchpaper is first lit.Every purchase begins with a ...

This report details the findings of research, carried out in conjunction with Sitecore, examining the changing face of marketing and its role in the digital buying process. It will come as little ...

Research suggests that around 6 in 10 B2B buyers now prefer to complete most of their buying process without speaking to a sales rep. That confirms what many of us are already seeing: Digital paths, ...

Lights, camera, action! Welcome to another episode of the Marketing Smarts Live Show. This episode features special guest May Habib, who delves into the transformative power of AI in B2B marketing. If ...

As B2B buyer preferences continue to shift, it’s becoming clear that today’s content is losing its appeal. PathFactory’s recent “2024 Benchmark Report” revealed a 23% decrease in time spent on blogs, ...

With a foreword by late Piyush Pandey, the book explores the 'ask economy' and outlines frameworks on brand, demand ...

AI forms brand perception upstream, long before buyers see your positioning. Consistent delivery across every touchpoint is ...

Marketers, by now, are well-versed in the customer journey. And for good reason: being aware of the twists and turns a customer takes on the way to a sale is incredibly instructive—not to mention ...

Sean Shea is a philanthropist, TEDx speaker and founder and CEO of ViB, a company that generates quality leads for B2B companies globally. The marketing landscape is undergoing a significant ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...

Content marketing is a powerful tool for B2B businesses. It helps engage your target audience, build trust, and drive ...

The distinction between B2B and B2C marketing is becoming less pronounced as customer expectations evolve. Today’s consumers demand the same level of personalisation and engagement in their ...