By reorganising its portfolio around consumer mindsets and prioritising value over price, the brand cut confusion and grew ...

KRBL Ltd has revamped the packaging of its 'India Gate' basmati rice brand after 25 years. The company aims to increase its market share from 42 per cent to 60 per cent within 3-5 years by targeting ...

New Delhi: KRBL unveiled new packaging for its flagship 'India Gate' basmati rice brand after 25 years, with an aim to capture 60% market share over the next 3-5 years. The company currently holds a ...

KRBL, the parent company of India Gate Basmati Rice, has introduced new packaging for its premium rice brand, reinforcing its consumer-first approach. In a statement, KRBL said the revamped packaging ...

DRRK Foods Private Ltd, a Basmati rice producer and exporter, plans to set up a new rice milling plant at Gwalior in Madhya Pradesh and is coming up with a packaging unit at Kandla port, its Joint ...

M&S has introduced recyclable packaging across its rice, grains and pulses range, in a move it says will save 5.5 million pieces of plastic a year. Over 30 products, including bestsellers Basmati rice ...

Representative image The demand for Basmati rice in the domestic and international markets have witnessed a steady growth. As one of India’s premium agricultural products, Basmati exports have ...