Future Market Insights (FMI) offers a 10-year forecast on the global behavioural health market. The primary objective of the report is to offer updates and information related to market opportunities ...

Classic demographics like age and gender – despite being tried and tested for years – appear to be losing their popularity among marketers as the most common forms of segmentation. The wealth of ...

Understanding your audience is a core element of managing live ops. The tried and tested way to gain player insight is to organise it by traditional demographics, such as age, location, and gender.

Traditionally, segmentation centred around geographic and demographic attributes like age, gender, race, location, and so on. Subsequently, marketers felt the need to include psychographic and ...

Segmentation would gain from using insights from behavioural science to create an approach that accurately depicts what makes people behave similarly or distinctly, says Ellie Jacobs of Northstar ...

Age has long been the default lens for client segmentation in financial services. It’s familiar, straightforward and usually lines up with life stages and wealth accumulation. But as the FCA continues ...