(Ad) Content marketing is still the top way companies reach their target audiences, and its role is only expanding. With each passing year, there are more options for content marketers. From podcasts ...

Since founding Zen Media in 2009, I’ve tracked marketing trends, made predictions, and helped businesses adapt to an ever-evolving landscape. While 2025 brings new shifts, some core strategies remain ...

E-commerce is a popular way to expand reach, but you need a marketing strategy to do it well. Here's how to do online selling ...

Yasmin Walter of KMD Books is a multi-award-winning entrepreneur, international bestselling author and modern publisher based in Australia. In today's rapidly evolving business landscape, the quest ...

B2G (Business-to-Government) marketing is a specialized form of marketing that focuses on selling products and services to government agencies. It requires a unique approach to reach the right ...

Laura is a freelance writer specializing in small business, ecommerce and lifestyle content. As a small business owner, she is passionate about supporting other entrepreneurs and sharing information ...

When people ask me about creating a marketing strategy for a website, I tell them it’s basically a roadmap for how to take ...

Growing a business isn't easy. First, you need a viable idea. From there, you need to discover a profitable niche, define a target demographic and have something of value to sell them. Whether you're ...

Opinions expressed by Entrepreneur contributors are their own. A marketing strategy is the “plan identifying what marketing goals and objectives will be pursued to sell a particular product or product ...

Franchising can be a great opportunity to gain capital quickly with a lower level of risk involved. It’s no secret that marketing and publicity can make a huge difference in how successful your ...