Looking to provide deeper insights into into consumer TV viewing data, Nielsen’s local TV ratings will add "big data" from set-top boxes and smart TV platforms and services to its local viewer panels ...
Add Yahoo as a preferred source to see more of our stories on Google. Nielsen logo on a website. Nielsen said it plans to make its combination of panel data plus big-data measurement systems available ...
I'm not sure if Nielsen has ever aired a commercial before, but it just released a nifty "explainer video" vis a vis YouTube to promote the official rollout of its "Big Data + Panel" measurement ...
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