QSR brands have increasingly turned to mobile apps to engage with their customers. From McDonald's notorious deals exclusive to app users to Starbucks rewards for in-app purchases, fast food companies ...

Whether you've been practising for years or are brand new to the low-impact workout, one of the best Pilates apps can help you boost strength, balance, stability, and alignment. As well as being a ...

Jenny Lin is the director of business development EMEA at Mintegral. User acquisition is omnipresent on any app marketer’s to-do list. Without a steady stream of new users to replace those who drop ...

If, like me, you're currently in your Pilates Princess era, you need to know about the best Pilates apps. These little digital treasures allow us to access hundreds - if not thousands - of Pilates ...

Do-it-yourself (DIY) developer tools may affect the quality of apps but they will help open up competition and boost user interest in the mobile market, according to industry watchers. Building mobile ...

This post originally appeared on Sinch. Everyone is different and so are your users and customers. More and more apps are starting to use psychology in their attempt to boost app engagement and ...

Early next year, Apple plans to begin running additional ads in search queries, where 65% of downloads start on the company’s platform. The move is intended to help developers and advertisers have a ...

Are you suffering from productivity app overload? Find out why it's time to delete productivity apps and simplify your system.