Increasing brand awareness is crucial for any business looking to grow and thrive in a competitive market. As someone deeply involved with building my own brand, I’ve seen firsthand the importance of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. Building a brand starts with developing a brand strategy. It sets the foundation for all the ...

Brand awareness comes in two forms: unaided and aided. Unaided awareness is when consumers can remember a brand name without any help; for instance, when asked to name a soft drink, the immediate ...

Awareness is the first step in building your brand. Whether you’re a startup, a solopreneur or an already established business, growth comes from increasing the number of individuals who know and are ...

Co-founder and CEO of PissedConsumer, a review platform that helps consumers be heard and brands improve their customer service processes. Have you ever wondered why some brands seem to stick in your ...

What does it take to build a brand as a B2B company? What does it mean to be customer-centric in a world where your customers are other enterprises? And how can business leaders succeed in a role ...

Opinions expressed by Entrepreneur contributors are their own. Technology has had a significant impact on modern businesses. Many activities that used to be exclusively reserved for larger ...

SoftwareReviews' latest research explains that while the return on investment (ROI) from brand awareness activities may take longer to realize, the benefits are greater than that achieved through ...

Candy brand Hi-Chew has doubled its brand awareness in the U.S. since 2018, but it wants more Gen Z customers as the group increases its spending power. Hi-Chew may be 50 years old, but the Japanese ...

High-performing leaders understand the importance of implementing smart business strategies to drive sustainable growth. The right business strategy aligns a company’s objectives with the needs of its ...