How brands reach consumers is always evolving. And at the Fast Company Grill at SXSW this past weekend, executives from Duolingo, NBCUniversal, and Creators Corp. discussed how they’re not only ...

The 2024 Gotham Week Branded Storytellers to Watch will connect participating filmmakers with brands. By Alex Weprin Senior Editor The Gotham Film & Media Institute is entering the branded ...

TOLEDO, Spain — Launched in November, Banijay Branded Entertainment (BBE), has closed strategic partnerships aligned with software, insights and data company, Launchmetrics, and Banijay Iberia’s ...

‘Keep it short’ seems to be today’s marketing mantra. We’re told that in a world of diminishing attention we have mere seconds to make an impact - that we need to get the brand upfront. People want ...

EXCLUSIVE: Sugar23, the management and production company founded by Michael Sugar, on Thursday announced a comprehensive company reorg intended to accelerate its evolution into a next-generation ...

We’ve had branded entertainment since Proctor and Gamble invented soap operas back in the 1930s. But as media fragmentation has gone into hyperdrive over the past two decades, brands have been forced ...

Banijay Branded Entertainment (BBE), part of content powerhouse Banijay Entertainment, has confirmed a partnership with brand production services specialists, And So Production. The collaboration will ...

Rupinder Downie, content solutions leader at Channel 4, joined the CTV Festival with Joe Churchill, digital commissioning editor at the pioneering public-service broadcaster, to discuss successful ...

Leading the way was consumer experiential marketing, including event marketing and event sponsorship which remained the largest overall platform, as global revenues increased 5.6% to $74.91bn in 2017, ...

The frequency of branded entertainment on TV apparently has a promising future. "It's as far as the viewer will allow you to go," said Linda Yaccarino, executive vice president and general manager of ...