I’m a Virgo. Now, I don’t know yet what exactly that means for me as a mom (though I have my guesses), but I can definitely tell you what it says about me as a pregnant lady: It took every ounce of ...

From navigating tariffs to prioritizing sustainability, Bugaboo Chief Commercial Officer Jeanelle Teves discusses what’s next for the luxury baby gear boom. The very existence of the Baby Dior ...

Recalled high chairs were sold between May 2023 and April 2025. Bugaboo is voluntarily recalling approximately 18,280 of its Giraffe high chairs due to a potential fall hazard. According to a June 12 ...

Update: On June 12, 2025, Bugaboo North America issued a recall of the Bugaboo Giraffe high chair. The Consumer Product Safety Commission announced the recall of more than 18,000 Bugaboo Giraffe high ...

Forbes contributors publish independent expert analyses and insights. I cover founders, brands and trends across various industries Bugaboo and Artipoppe, two of the most influential names in modern ...

Becoming a parent can feel like a loss of identity. Your carefully curated adult life is suddenly flooded with strange brands and objects—Why is everyone obsessed with a giraffe?—that are key to your ...

When Bugaboo came rolling into the UK at the turn of the millennium, the pushchair market was defined by well-designed, if largely aesthetically unappealing, strollers and prams. Amsterdam-based ...

Somehow a baby stroller has become a coveted “it” item and status symbol. But it was never intended to be one. Bugaboo strollers catapulted to success in the early 2000s and became a must-have for ...