The APR visual theme grants participating agencies a creative outlet to share their stories. Previous themes have featured ...

Measurement and optimization to track performance across multiple campaigns and ad accounts can become overwhelming, which is why LinkedIn updated its platform to support advertising and marketing, ...

While marketers are pumping out more campaigns, 87% report experiencing issues with campaign performance in the past 12 months, according to recent Gartner data. A little under half (45%) report ...

Reddit Ads is introducing a suite of new tools aimed at helping small and medium-sized businesses (SMBs) streamline campaign management, optimize ad performance, and improve data accuracy. Easier ...

New features include conversational reporting, predictive guidance and agile media planning to unlock faster action, more effective budget deployment and better outcomes ...

Google Ads updates Performance Max with advanced controls, improved reporting, and smarter targeting to optimize campaign performance. Advertisers get more control over AI with new targeting and ...

Google Ads has launched new creative capabilities to improve campaign performance, including asset testing for performance max (PMax) campaigns and AI-powered image creation. Retailers can now test ...

Google just launched substantial upgrades to its Performance Max campaigns today. In their announcement, they introduced long-anticipated reporting features that will provide advertisers with ...

As consumer behavior becomes more fragmented and expectations for personalization rise, performance marketing is undergoing a fundamental shift. Enterprise brands are turning to agentic AI ...

As someone who has spent decades in the digital marketing industry, I’ve witnessed the evolution of marketing tactics and the shift from traditional advertising to an interconnected digital ecosystem.

Google made a handful of tweaks to its Channel Performance and Asset reports this week – including long-awaited ROI metrics like ROAS and CPA. But the most revealing update wasn’t in the announcement ...