Capital Group is renowned for its emphasis on quality investment outcomes and client-centric strategies. Matt O’Connor, head of North America Client Group and chief executive officer of Capital Client ...

Customer engagement remains a top challenge for businesses in today's technological landscape. The explosion of AI and the commercialization of space, the rise of quantum computing and the ongoing ...

WALTHAM, Mass.--(BUSINESS WIRE)--Pegasystems Inc. (NASDAQ: PEGA), The Enterprise Transformation Company TM, today announced Pega Customer Engagement Blueprint, a generative AI-powered collaboration ...

While earning my second master’s in business strategy, I read The Marketing Imagination by Theodore Levitt. Levitt argued that the core purpose of a business is “to create and keep a customer.” This ...

In today’s competitive retail landscape, brands are continuously exploring new ways to stand out and leave lasting impressions. One of the most impactful strategies is designing an immersive sensory ...

Looking to keep your customers loyal? Here are the essential moments to focus on for retaining and expanding your customer base. Enhancing customer experience and personalization leads to higher ...

Opinions expressed by Entrepreneur contributors are their own. Align teams for a seamless customer journey and foster cross-functional collaboration for success. Build trust through authentic customer ...

Beyond clicks and likes. Engagement that drives loyalty is bidirectional, relational and continual. Extend your perspective beyond superficial metrics like clicks and likes. Loyalty is more than ...

Survey Methodology and Respondent Profiles Weighing Advisor and Client Perspectives on Value Alignment Client Education and Trust: Keys to Successful Onboarding Building Stronger Connections: The ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Fast Company Executive ...