Is opening a coffee shop worth it? Advice from the pros who have risked it all. Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and ...

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Before you sign a lease, pressure-test the idea. Get barista experience, take classes, frequent local coffee events, and run a pop-up to validate demand. Build a mission-driven plan with experienced ...

Julie Wolfson is a writer and arts educator living Los Angeles who focuses on telling stories about the creative process. She has covered the world of coffee visiting farms, roasteries, and cafes ...