The color purple has long been a symbol of royalty, creativity, and mystery. But according to science, it's also something else: a figment of our imaginations. While it looks just as real as red or ...

What’s red and blue and dull all over? Our creative director makes an argument for why purple is confused and indecisive. Let me count the heinous hues: plum, lilac, orchid, lavender, violet, mauve.

The color purple is, in a way, invented by our brains. When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. The world is awash with the color purple — ...

"Hearst Magazines and Yahoo may earn commission or revenue on some items through these links." Designer Renvy Graves Pittman says at the far end of the spectrum, you have rich aubergines—which Mario ...