Timex has come a long way since the 60’s and 70’s and the “Takes a licking and keeps on ticking” slogan. From their now broad Adventure Series comes the unique Timex Tide Temp Compass ($170) watch.

Specialist consumer journalist with over 10 years experience writing about technology, smart homes, audio, appliances and eco-living. Experienced copywriter and media luvvie. Can go days without ...

Timex has long been the butt of countless jokes. A brand that used to take a licking and keep on ticking has been reduced to bargain bin quartz pieces with a few bright lights like the Ironman series ...

"Timex has captured market share amongst the young and young-at-heart, upwardly mobile, sporty, fashion conscious and those who follow the latest trends in technology" This time in Brand Speak we talk ...