Product concept statements are an integral part of both an original business plan as well as the development of products and services in established companies. A good product concept statement ...

Successful innovation requires creativity—and choosing the right ideas to execute on. That’s where concept screening helps. Innovation teams and business leaders are constantly generating new ideas, ...

Have you ever had an idea and wondered, "Will this work?" That's where "Proof of Concept" comes in. Think of it as a small test or experiment for your idea. Before diving in fully, you try out a basic ...