Researchers from the University of Bonn have taken a comprehensive look at how scientists study consumer behavior in ...

Add Yahoo as a preferred source to see more of our stories on Google. During the pandemic, 75 percent of Americans said they are actively seeking out more coupons, promo codes, and deals when they ...

Technology has dramatically changed the online experience for consumers, and, along with this, digital platforms continue reshaping the way consumers interact and engage with each other, as well as ...

COVID-19 has reshaped our daily lives. With social distancing guidelines and stay-at-home orders, many people have transitioned from in-store shopping to online shopping, from face-to-face ...

AMES, Iowa – Mobile apps are changing the way brands connect with consumers and have the potential to boost a company’s bottom line. According to a new Iowa State University study, there is a direct ...

As a consumer behavior professor, I’m a zealous believer that every professional (and aspiring professional), regardless of career track or concentration, should study consumer behavior. Not yet a ...

Studies show that flexing one’s muscles may help fight off—or possibly cause—wasteful impulse purchases, and other weird money findings. Here’s a roundup of some recent quirky research findings: For a ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

The commercial Internet is barely a decade old but already it has undergone dramatic changes, transforming users from passive readers to engaged, interactive participants who largely control what they ...

Built on a study of 14,000+ US consumers, MAX’s new Wavelength™ platform pairs traditional segmentation with music fandom ...