Businesses use past, present and (potentially) future consumer behavior to develop product, pricing, distribution and messaging strategies – all four elements of the "Four Ps" of the marketing mix: ...

Schlesinger, Leonard A., and Michael McCaskey. "A Consumer Guide to Six Introductory Organizational Behavior Textbooks." Exchange: The Organizational Behavior Teaching Journal (Winter 1979).

Consumer behaviour encompasses the complex processes by which individuals select, purchase, use, and dispose of goods and services. This field integrates insights from psychology, economics, sociology ...

Consumer behaviour has evolved significantly in the digital age, and understanding what drives individuals to make purchasing decisions is paramount for modern marketers. In a world filled with ...

The term consumer behavior gets tossed around a lot. Let’s take a moment to properly answer the question: What is consumer behavior? At its core, consumer behavior is an act of studying a specific ...

Consumer behavior—or how people buy and use goods and services—is a rich field of psychological research, particularly for companies trying to sell products to as many potential customers as possible.