You’ve probably heard how successful content marketing can be when you do it consistently. Consistent content earns 55% more visitors coming to your site and 67% more leads. (Overall, creating content ...

Skyword's patented technique guides marketers on what to create and how, accelerating the creation of high-performing, human-authored content. Built into the company's Accelerator360™ content ...

“Where do you find the time?” This is the question marketers drowning in content demands most often ask. With multiple channels to manage, campaigns to track, and audiences to engage, it’s no wonder ...

Marketing teams today are running at a pace that would have felt impossible just a few years ago. Campaign cycles are shorter. Video content is constant. Social platforms reward speed. Paid ads ...

Having multiple teams across geographically distributed, hybrid, digital work environments demands marketing teams work in more agile and collaborative ways. Being productive and effective in the new ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. To say AI is rapidly transforming the world of content marketing would be an understatement.

For senior B2B marketers, increasing content production while maintaining quality, consistency, and ensuring ROI can feel like an impossible equation. With tighter budgets, reduced resources, and ever ...

There are 12 distinct tasks in the content creation process. Let’s take a look at each one. Keep an eye on the content after it has been published to make sure it’s doing what it’s supposed to. Are ...

Just as we have the 4 Ps to describe the overall marketing mix, we require a new model to describe the strategy of content marketing. The content marketing strategy begins with three core pillars: ...

While 46% of business owners resort to AI to craft internal communications, 30% of them are concerned about misinformation AI can cause and 33% are worried that AI implementation could lead to a ...