Having detailed content intel gives you a competitive advantage to effectively run campaigns in places where audience visibility is becoming more challenging. In the road ahead, digital campaigns need ...
TV audiences are rallying around CTV, and advertisers are following suit [1]. But with this shift comes a persistent challenge: How can advertisers ensure brand safety, campaign efficiency and ...
Metadata is becoming increasingly important for all media companies due to its improved consistency, data quality and cost efficiency When you purchase through links on our site, we may earn an ...
It’s not going to come as a surprise to anyone that high-quality metadata is essential if you want your content recommendations to be successful in boosting streaming engagement. Equally, I’m not ...
If you’re a content creator or marketer under pressure to be scrappy, here’s how to get value out of old, used content. Facing economic uncertainty, marketing teams are under pressure to do more with ...
Streaming is an actively evolving technology, writes Wheatstone's Rick Bidlack, and the queen of streaming, metadata, will ...
As CTV continues its ascent, advertisers are becoming increasingly frustrated by opaque practices around content metadata. Agencies and tech providers want to know exactly where their ads appear, but ...
Gracenote has launched Gracenote ID Distribution System, a new platform that enables programme owners and creators to leverage Gracenote IDs to manage their content, streamline distribution and ensure ...
In this special guest feature, Mika Javanainen of M-Files Corporation provides insight into using metadata as a bridge to connect structured data with unstructured content for competitive advantage.
REDWOOD CITY, Calif.--(BUSINESS WIRE)--Box, Inc. (NYSE:BOX), the leading Content Cloud, today announced that it has acquired Crooze, a leading provider of no-code enterprise content management ...
About 90% of business data is unstructured and often siloed across systems, according to a Box - sponsored IDC white paper.
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