Dynamic ad-serving company Clinch said it is rolling out advanced creative attribution reporting for connected TV ad campaigns. The new capability enables advertisers to link ad exposure to consumer ...

SAN FRANCISCO--(BUSINESS WIRE)--AppsFlyer today released the 2025 edition of its State of Creative Optimization report, an extensive analysis of creative performance trends and emotional drivers ...

Technavio’s Global Creative Agencies: Procurement Intelligence Report 2017-2021 report found that creative agencies are expected to have a compound annual growth rate of 5.58% over the next five years ...

Creative industries account for 16.3% of total employment in Los Angeles County and 15.4% of total employment statewide, according to the 2020 Otis Report on the Creative Economy. The report, released ...

The two nonprofits discussed findings from their report at a joint salon dinner at Manuela on Tuesday night. By Rebecca Sun Senior Editor, Diversity & Inclusion Two major Asian American entertainment ...

I always get a tingle of excitement when Bob Woodward writes something, because it always signifies more than it says. A Woodward article is a coded message, not merely reportage. Indeed, given his ...

DUBAI, United Arab Emirates--(BUSINESS WIRE)--Dubai Culture and Arts Authority (Dubai Culture) has launched the ‘Creative Dubai: Navigating Tomorrow’s Creative Landscape’ report developed in ...

Based on the analysis of 1.1 million video ad creatives, the report uncovers the motivations, storytelling formats, and creative signals that drive installs and long-term retention. SAN FRANCISCO, ...