Brushing your teeth should protect your oral health. However, some toothpaste might not be as protective as you think. Here ...

Texas AG Ken Paxton’s deal with Crest over fluoride imagery sparks praise and criticism amid broader debate over children’s fluoride exposure.

Procter & Gamble has agreed to revise packaging of its Crest toothpaste brand under an agreement with Texas Attorney General ...

The agreement with Proctor & Gamble mirrors last year's settlement between the state and Colgate-Palmolive.

The move aims to ensure that depictions of fluoride toothpaste quantities on Crest packaging align with guidance for children.

AUSTIN, Texas — Texas Attorney General Ken Paxton on Thursday announced a settlement with Procter & Gamble (P&G), the maker of Crest toothpaste, requiring the company to ensure its children’s fluoride ...

CINCINNATI--(BUSINESS WIRE)--Teeth lose density over time, which can lead to decay that wears them down, but there are simple steps you can take to help avoid this. Today, Crest – the #1 Toothpaste ...

If you've been periodically rocking canker sores on your inner lips, then it might have to do with the kind of toothpaste you're using. Featured Video Yes, it seems unfair that you, being a ...

Procter & Gamble said Tuesday it is launching a line of Crest toothpastes called “Be” that featuring nontraditional flavors including Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest.

Procter & Gamble posted slightly higher revenue in its latest quarter as higher prices helped offset a decline in volumes.

Add Yahoo as a preferred source to see more of our stories on Google. The minty fresh marketing materials will include visuals that only depict a "pea-sized" amount of product, instead of the typical ...