A study by USA TODAY and Plant-A Insights analyzed which financial services companies offer the best customer service in America in 2026.
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How to Use Customer Testimonials in Your Marketing Strategy
Good testimonials should also be specific about how your business, product, or service helped the customer. Vague generalizations like “This is an amazing product!” won’t convince anyone to buy from ...
In an uncertain business environment and tight economic conditions, customer testimonials should never be taken for granted or underutilized—especially the ones captured on video. Sharing this type of ...
In this day and age, people are inundated with repetitive ads, one right after the other. But people want to connect with other people, not just ads they know are targeted to them. Brand ambassadors ...
Business Journals Leadership Trust is an invite-only network of influential business leaders, executives and entrepreneurs in your community. To continue reading this ...
Chewy, Navy Federal Credit Union and Aldi lead a group of 750 companies recognized for delivering the best customer service in America, according to a study by USA TODAY and its research partner Plant ...
It’s often said that the best form of marketing is word-of-mouth praise from happy customers. People are more likely to buy products or services if they hear a positive review from another consumer in ...
Trust underpins our most valuable relationships. And in business, just as in life, this trust is hard-won and incredibly valuable. Testimonials communicate this trust to your prospective clients as no ...
In the internet age, few things shape purchasing decisions as much as online reviews. And why not? They provide authentic and honest insight that no marketing campaign could ever replicate. The modern ...
Customer service sets great businesses apart from the rest by ensuring buyer satisfaction. Happy customers are often repeat customers, requiring no additional cost-of-acquisition expenses. Keeping ...
Customer reviews aren’t just trust signals for your customers — they can also provide potential SEO ranking boosts when used effectively. “They [reviews] build trust in your brand,” said Kyra Sammis, ...
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