As AI reshapes industries, most businesses still depend on data platforms built for a previous era of technology. In the age of big data, platforms like Snowflake, Databricks and Cloudera ...

Forbes contributors publish independent expert analyses and insights. The path to enterprise AI maturity runs directly through data. However, constructing AI-ready data platforms is more than just a ...

Marketers rely on CDPs to collect, unify, organize and analyze customer data, but the onus is still on them to manage fragmented data. The role of marketing has undergone a profound transformation in ...

It’s widely acknowledged that innovation drives a company’s growth and product development, and for organizations with research and development labs, these environments are central to that innovation.

Receiving the highest scores possible in 14 criteria, Confluent was recognized for strengths in messaging, processing, and event-driven enterprise applications. “Confluent excels across the majority ...

Modern analytics and AI depend on more than powerful models. They depend on modern data platforms. In fact, recent DBTA research shows that 85% of subscribers are planning to modernize their data ...

The CDP market is expanding again in 2025 — but the action is with embedded tools and acquisitions, not fresh startups. The Customer Data Platform (CDP) industry is gaining fresh momentum in 2025 — ...

Providers focus on delivering platforms that span analytic-operational needs and support the comprehensive requirements for AI, new research says Agentic and generative AI are introducing new ...

Social media isn't free. You pay with your data. These social media platforms make the most money from selling your personal information.

When you’re managing 400-plus solar sites scattered across multiple states, a single transformer failure can cost thousands of dollars per day in lost revenue. But which transformer? At which of your ...

The International Olympic Committee uses its customer data platform to engage fans with personalized, relevant content from one Olympics to the next.

Receiving the highest scores possible in 14 criteria, Confluent was recognized for strengths in messaging, processing, and event-driven enterprise applications. Confluent, Inc. (NASDAQ:CFLT), the data ...