Today, companies track everything — sales figures, customer behavior, marketing performance — yet one of the most important factors in success often goes unmeasured: the decisions themselves. We ...

Analyst Says 'Decision-Making Time' Looms for Penguins Legend Sidney Crosby originally appeared on Athlon Sports. Sidney Crosby has spent his entire NHL career with the Pittsburgh Penguins, winning ...

Everyday sights and sounds quietly shape the choices people make, often without them realizing it. New research suggests that ...

Have you made a decision you regret? Or have you felt stuck making an important choice? We’ve all had those feelings. Making a decision, especially an important one, shouldn't be done impulsively or ...

Your brain evolved to react quickly. But sometimes that lightning-fast intuition can lead you straight off a ladder, or worse ...

Have you ever found yourself stuck in a loop of endless deliberation, only to realize that the opportunity you were weighing has already passed you by? It’s a frustrating cycle—one that leaves you ...

The risk of AI at work isn't about job loss. It's about cognitive loss: loss of ownership, judgment and clarity.

Sidney Crosby has spent his entire NHL career with the Pittsburgh Penguins, winning three Stanley Cups and becoming the face of the franchise and the league for two decades and running. As the ...

By modeling the single-trial electroencephalogram of participants performing perceptual decisions, and building on predictions from two century-old psychological laws, we estimate the times of ...

MOSCOW (Reuters) -Russia, the world's biggest nuclear power, could reduce the decision-making time stipulated in official policy for the use of nuclear weapons if Moscow believes that threats are ...