When Google launched Demand Gen campaigns in 2023, they were positioned as a way to build deeper engagement across YouTube, Discover, and Gmail. At the time, they felt experimental, sitting between ...
Google Ads launches "Ads Decoded" podcast to provide insights on platform updates to advertisers. Demand Gen adds shoppable CTV, attributed brand searches, and travel feeds to help advertisers reach ...
Performance Max (like the more upper-funnel Demand Gen) is different enough from other Google Ads campaigns that it requires a different approach, even if the underlying search behavior and marketing ...
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