How to Create a Brand Style Guide Learn the purpose and best practices of implementing a style guide for your brand. Developing a Brand Style Guide is central to establishing and maintaining the ...

Discover how to build a brand from the ground up with practical insights. Host Katie Morton joins guest Mordy Oberstein to simplify the art of branding and what it takes to make it stick. If your ...

Ensuring your brand is recognizable to potential customers, no matter where they find you, is one of the most important parts of building a loyal audience. If the messaging a customer receives from ...

Forbes contributors publish independent expert analyses and insights. Julia Korn writes about leadership and career development. What do you think of when you hear the word “brand?” Perhaps you think ...

A brand's persona is the personality and character—its identity—as perceived by its target audience. It is a way for a brand to differentiate itself from its competitors and create an emotional ...

In developing economies, where entrepreneurship is often driven by necessity and market conditions are highly fragmented and informal, the role of branding and brand management is frequently ...