Click Media announced the implementation of AI-driven advertising and predictive analytics within its digital marketing ...

The startups that are thriving in the digital marketing space are not following outdated playbooks—they are inventing new ...

As data becomes the most valuable asset in modern marketing, digital marketing analytics platforms are transforming how businesses measure success, optimize campaigns, and align strategies with ...

Without a doubt, data and analytics have become central to every organization's business strategy. In his book Competing on Analytics: The New Science of Winning, Tom Davenport claims that to be ...

Digital marketing analytics with the super power that data holds, can help in gaining access to who (will buy), what (will it serve) and where (will it sell) of your potential market. (Representative ...

Digital Marketing Analytics by Chuck Hemann and Ken Burbary gives explanations, tips and tools for using digital technologies in the marketing domain. The unending waves of innovative new platforms, ...

Social media analytics plays a vital role in digital marketing, providing insights into customer behaviour and campaign effectiveness. To excel in this field, aspiring digital marketers can pursue ...

Marketing and analytics go together like peanut butter and jelly. After all, without being able to examine concrete data, it’s difficult — if not impossible — to make any legitimate progress with your ...

Digital analytics process data from various sources to help businesses keep track of their products/services and performance online. Armed with reliable data, companies can improve their sales ...

Representative image (iStock) We are already almost fully into the digital age and 2024 will only accelerate this journey. Emerging trends, tech advancements, shifting consumer behaviours and the like ...