DirecTV expanded its stake in addressable TV ad platform Invidi on Wednesday. It’s now the majority owner. Terms of the deal were not disclosed. This acquisition didn’t come out of the blue. DirecTV ...

EL SEGUNDO, Calif.—DirecTV has acquired the majority ownership in NVIDI Technologies, a provider of addressable television advertising products designed to help brands more accurately target audiences ...

NEW YORK, Feb. 20, 2025 (GLOBE NEWSWIRE) -- Magnite (MGNI), the largest independent sell-side advertising company, and DIRECTV Advertising, a pioneer in the converged TV addressable space, are ...

DirecTV has acquired the majority ownership of Invidi Technologies, a specialist in providing addressable television advertising solutions that increase the value of advertising inventory for ...

DirecTV Advertising, a specialist in addressable advertising, has announced a partnership with LiveRamp, the data collaboration platform, to enable LiveRamp’s Authenticated Traffic Solution across ...

NEW YORK — The trade organization dedicated to educating and advancing the growth of addressable TV advertising is officially welcoming six new supporting members, including a privately held broadcast ...