Becker's Hospital Review

Direct-to-consumer marketing: Building a reliable referral source in healthcare

The healthcare payment landscape is dramatically changing. The traditional fee-for-service model is being abandoned in favor of alternative and value-based models. Pressure to reduce costs, while ...
FiercePharma

Rethinking Direct-to-Consumer Audiences: The Case for Adaptive Segmentation

Pharma pours billions into direct-to-consumer (DTC) marketing, seeking to educate, empower, and improve patient outcomes. Yet in a 2024 survey, 73% of physicians reported that the medications their ...
EurekAlert!

Prescription drug ads are everywhere. Is the ‘ask your doctor’ era over?

In the age of social media and GLP-1s, an analysis of regulations governing direct-to-consumer ads finds gaps in oversight for influencers, compounded medications, and liability for consumer warnings ...
MarketWatch

DKMD Consulting Founder Dr. Danielle Kelvas, MD Explains the Evolution of Pharmaceutical Marketing from Examining Rooms to Living Rooms

New perspective highlights how regulation, technology, and consumer behavior have reshaped the path from physician-only outreach to informed patient engagement. CHATANOOGA, Tenn., March 24, 2026 ...