IMAX brass doesn't believe Disney's recently announced "new format" Infinity Vision really adds anything for audiences.

Disney is launching a new premium large format certification with the release of Avengers: Doomsday, and now a top IMAX is ...

It certainly helped that it was given a lavish announcement at CinemaCon in Las Vegas last month. And, better yet, Infinity ...

That’s the backdrop for Walt Disney Studios rolling out Infinity Vision; not as a gimmick, but as a very pointed response to ...

The Walt Disney Studios announced Infinity Vision, a new certification for premium large format theaters, per a press release. The studio developed the program in collaboration with global theatrical ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...

Some stray thoughts from CinemaCon 2026 looking back at Warner Bros., Disney, the trade show floor, and other thoughts from ...

With Avengers: Doomsday and Dune 3 vying for IMAX theaters during the same weekend, Disney lost out. Both films will premiere Dec. 18, 2026, but only Dune 3 will be receiving the full IMAX experience.

The company announced the coming of 'Infinity Vision' with its September re-release of 'Avengers: Endgame,' building up to December's 'Avengers: Doomsday.' ...

The Russo Brothers and Kevin Feige did more than just reveal new footage of Avengers: Doomsday at this year’s CinemaCon in Las Vegas. They also announced an entirely new way to experience Disney’s ...