Many simple and effective methods exist for measuring the profit impact of three of the four P's of marketing: price, promotions, and product. However, controlled experiments in test markets are ...

For a startup, sometimes the easy part is creating your product. The hard part is getting it out in the world. Most companies go to market with a direct sales model — hiring an in-house sales team to ...

There is little doubt that the subscription business model is the way forward for the technology industry. The advantages are numerous for the customer as well as for the manufacturer. In channel ...

The decision to leverage B2B channel partnerships often underpins the first stage of company growth. It provides a vital shortcut to market access, credibility, and sales infrastructure. Previously, ...

Content alone won’t cut it. A multi-channel distribution strategy is the key to expanding your reach. Learn how to do it right. Content is everywhere. Consumers are inundated with it throughout the ...

Learn how to increase sales, expand market reach, and enhance competitive advantage by making products readily available to consumers where and when they want them. In the interconnected world of ...